aviva investors: rebrand

The Aviva Investors rebranding involved two stages. A three month delivery to launch the 'For today's investor' campaign involving a complete overhaul of not just the advertising but all of the Aviva Investors collateral and a brand guidelines in brief to introduce the new brand. After the initial launch a brand wash-up was conducted followed by a refined brand and a comprehensive set of brand guidelines released with the next product led campaign three months later.

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