Client: EDGE Strategy
Objective: To create a brand and campaign for the SaaS offering of EDGE Strategy. EDGE Empower needed to borrow from the recognition of the existing brand but stand apart visually from the not-for-profit EDGE Certified Foundation.
Role: Design including the logo, campaign refinement, collateral, and guidelines.
Credits: Tom West (Creative Direction)
Agency: Gravity Global
Objective: To create a brand and campaign for the SaaS offering of EDGE Strategy. EDGE Empower needed to borrow from the recognition of the existing brand but stand apart visually from the not-for-profit EDGE Certified Foundation.
Role: Design including the logo, campaign refinement, collateral, and guidelines.
Credits: Tom West (Creative Direction)
Agency: Gravity Global
