safran: carbon brakes. the ultimate upgrade

The brief for this project was to design a product brochure for carbon breaks that would attract the attention of Richard Branson were it to land on his desk. A challenging proposition for a distinctly unglamorous product. By introducing textured papers and finishes that related to the product I was able to make carbon breaks look beautiful. I worked closely with the printers for this project as it was a hight specification job involving 5 different papers and 5 different print and finishing techniques. Winner of the Print, Design & Marketing Awards 2013, books and booklets category.

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