CLIENT — Aviva Investors
OBJECTIVE — A refresh the Aviva Investors brand and the launch of their new brand strategy and campaign, For today's investor. Aviva Investors needed to create differentiation from Aviva Group due to misattribution and raise awareness of their investment offering.
ROLE — Design including brand expression, guidelines, templates and the redesign of all Aviva Investors brand collateral.
CREDITS — Paul Anderson (Creative Direction), Tom West (Art Direction), Mark Jones (Art Direction), Rana Dias (Retouching)
AGENCY — Gravity London