Client: Aviva Investors
Objective: To align the visual language of Aviva Investors to Aviva Group, retaining just enough differentiation to make it clear that it performed a different business function and appeal to its more business facing audience. Create a full suite of comprehensive guidelines and technical guides to facilitate the brand’s execution.
Role: Design of the brand expression, guidelines, templates, and the redesign of all Aviva Investors brand collateral.
Agency: Gravity Global
Objective: To align the visual language of Aviva Investors to Aviva Group, retaining just enough differentiation to make it clear that it performed a different business function and appeal to its more business facing audience. Create a full suite of comprehensive guidelines and technical guides to facilitate the brand’s execution.
Role: Design of the brand expression, guidelines, templates, and the redesign of all Aviva Investors brand collateral.
Agency: Gravity Global
