Brand alignment
Client
Aviva Investors
Objective
To align the visual language of Aviva Investors to Aviva Group, retaining just enough differentiation to make it clear that it performed a different business function and appeal to its more business facing audience. Create a full suite of comprehensive guidelines and technical guides to facilitate the brand’s execution.
Role
Design including brand expression, guidelines, templates and the redesign of all Aviva Investors brand collateral.
Agency
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