CLIENT — Cazenove Capital Management
OBJECTIVE — Cazenove Capital Management had recently been acquired by Schroders and needed to undergo a rebrand. The rebrand was a light touch, not alienating the existing client base while bringing it into the fold of Schroders.
ROLE — Art direction of the photoshoot and installations. Design of the installations, guidelines, advertising and collateral.
CREDITS — Paul Anderson (Creative Direction), Tom West (Art Direction)
AGENCY — Gravity London