Client: Cazenove Capital Management
Objective: Cazenove Capital Management had recently been acquired by Schroders and needed to undergo a rebrand. The rebrand was a light touch, not alienating the existing client base while bringing it into the fold of Schroders.
Role: Art direction of the photoshoot and installations. Design of the installations, guidelines, advertising, and collateral.
Credits: Paul Anderson (Creative Direction), Tom West (Art Direction)
Agency: Gravity Global
Objective: Cazenove Capital Management had recently been acquired by Schroders and needed to undergo a rebrand. The rebrand was a light touch, not alienating the existing client base while bringing it into the fold of Schroders.
Role: Art direction of the photoshoot and installations. Design of the installations, guidelines, advertising, and collateral.
Credits: Paul Anderson (Creative Direction), Tom West (Art Direction)
Agency: Gravity Global
