Client: Cazenove Capital Management
Objective: Cazenove Capital Management had recently been acquired by Schroders and needed to undergo a rebrand. The rebrand was a light touch, not alienating the existing client base while bringing it into the fold of Schroders.
Role: Art direction of the photoshoot and installations. Design of the installations, guidelines, advertising, and collateral.
Credits: Paul Anderson (Creative Direction), Tom West (Art Direction)
Agency: Gravity Global
Objective: Cazenove Capital Management had recently been acquired by Schroders and needed to undergo a rebrand. The rebrand was a light touch, not alienating the existing client base while bringing it into the fold of Schroders.
Role: Art direction of the photoshoot and installations. Design of the installations, guidelines, advertising, and collateral.
Credits: Paul Anderson (Creative Direction), Tom West (Art Direction)
Agency: Gravity Global
![](https://cdn.myportfolio.com/856d2121-22d2-4ba5-ab26-c31d0fc4fb2d/bff0abef-6b72-4d9b-8ff0-e9f198218afb_rw_1920.jpg?h=f261d01a31c2acd09f34f891705f368e)
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