Zero Credit Card
Client: Santander
Objective: To redesign the Santander UK bank cards with a twofold objective of increasing card use and improving customer’s perception of the brand.
Role: Design direction and design.
Results: The programme was halted after the Zero Credit Card pilot as the card designs were to be adopted by a One Europe Card design programme, of which the UK would participate.
Credits: Paul Anderson (Creative Direction), Darryl Tyler (Design), Tom Kilroe (Design), Nathan Wood (Design)
Agency: Gravity Global
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